The Good, the Bad and the Ugly: What to do about Reputation

A good or bad reputation used to be something that only celebrities or politicians had to worry about, but with the advent of social media, the way we’re regarded can now have an impact on any one of us. Businesses too are ever-mindful of how their actions might be viewed by their customers. So how important a role does reputation play in our lives, and what should we do about it if things go wrong?